Students of class 12 Business Studies should refer to MCQ Questions Class 12 Business Studies Marketing Management with answers provided here which is an important chapter in Class 12 Business Studies NCERT textbook. These MCQ for Class 12 Business Studies with Answers have been prepared based on the latest CBSE and NCERT syllabus and examination guidelines for Class 12 Business Studies. The following MCQs can help you to practice and get better marks in the upcoming class 12 Business Studies examination

Chapter 11 Marketing Management MCQ with Answers Class 12 Business Studies

MCQ Questions Class 12 Business Studies Marketing Management provided below have been prepared by expert teachers of grade 12. These objective questions with solutions are expected to come in the upcoming Standard 12 examinations. Learn the below provided MCQ questions to get better marks in examinations.

Question. Which of the following is not the function of packaging?
(a) Product protection
(b) Pricing objectives
(c) Promotion
(d) Product identification

Question. When a customer shows proof of purchase he/ she is repaid a part of money paid by him as price. Identify the sales promotion technique.
(a) Discount
(b) Rebate
(c) Refund
(d) Lucky draws

Question. With which element is exchange mechanism related?
(a) Publicity
(b) Marketing
(c) Advertising
(d) Branding

Question. Within 2 years of it’s inception, ABC Limited has created a positive image about itself and its products in the eyes of general public by participating extensively in various social welfare programs. Identify the component of promotion mixing described in the given lines.
(a) Advertising
(b) Personal selling
(c) Public relation
(d) Sales promotion

Question. Which one of the following is not a element of marketing mix?
(a) Product
(b) Physical distribution
(c) Product pricing
(d) Production process

Question. In order to get feedback about its recently launched immunity boosting ayurvedic medicine, Atulya limited conducted an online survey using a questionnaire, to gather customer views and opinions. Identify the marketing function being used by Atulya Limited :
(a) Standardisation
(b) Product Designing
(c) Customer Support Service
(d) Gathering and analyzing market information

Question. Which one of the following factors is not relevant in the price fixation?
(a) Obtaining market leadership
(b) Age of an organisation
(c) Value for money
(d) Product differentiation

Question. Felicia uses a non-paid and non-personal form of promotional tool to sell hand bags and purses. Which promotional tool is she using?
(a) Personal selling
(b) Branding
(c) Publicity
(d) None of these

Question. Which one of the following is a marketing management philosophy?
(a) Societal marketing concept
(b) Distribution concept
(c) Direct marketing concept
(d) Channel concept

Question. In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Which type of marketing factor is being described in the above line ?
(a) Controllable factor
(b) Non-controllable factor
(c) Environmental factor
(d) None of these

Question. Which one of the following promotion tools has mass reach?
(a) Advertising
(b) Personal selling
(c) Sales promotion
(d) Public relations

Question. A consumer products manufacturing company is offering a number of products like toiletries, detergent powder, food products, etc. Identify the element of marketing mix referred here.
(a) Product mix
(b) Price mix
(c) Place mix
(d) Promotion mix

Question. Registering a trademark gives to the users.
(a) Finance
(b) Fame
(c) Protection
(d) Information

Question. Which of the following is the importance feature of the marketing?
(a) Needs and wants
(b) Creating a market offering
(c) Customer value
(d) All of the above

Question. ‘Yamuna Ki Bhujia’ has developed a strong distribution network in India and abroad by setting up retail outlets and reaching out to the customer through internet selling. Identify the decision related to the element of marketing mix being discussed above.
(a) Storing and assorting products in order to create time utility
(b) Regarding the channels or using intermediaries
(c) Both (a) and (b)
(d) One regarding branding, packaging and labelling

Question. Shreya took her daughter Ria for shopping to ‘Super stores’ to buy her a jeans for her birthday. She was delighted when on payment of the jeans she got a bag along with the jean free of cost. Identify the technique of sales promotion used by thecompany:
(a) Rebate
(b) Discount
(c) Product combination
(d) None of the above

Question. A tube of shaving cream usually comes in a cardboard box. This is an example of:
(a) Primary package
(b) Secondary package
(c) Transportation package
(d) None of these

Question. When a customer shows proof of purchase he/ she was refunded a part of money paid by him as price. Identify the sales promotion technique.
(a) Discount
(b) Rebate
(c) Refund
(d) Lucky draws

Question. A tube of cold cream comes usually comes in a cardboard box. This is an example of?
(a) Primary package
(b) Secondary package
(c) Transportation package
(d) None of these

Question. An innovative organization involved in the manufacturing of electronic products launches its products in the trade fair every year. This is done to gain attention of the general public. Identify the function of public relations department / mentioned.
(a) Product publicity
(b) Press relations
(c) Lobbying
(d) Corporate communication

Question. “They don’t sell what they can make, but they make what they can sell “. Name the marketing philosophy to which this statement is related.
(a) Societal marketing concept
(b) Marketing concept
(c) Product concept
(d) None of these

Question. On the eve of Diwali, Sodhi super mart is giving offers to the customers of buy 1 get 2 free. Identify the method of sales promotion.
(a) Discount
(b) Rebate
(c) Quantity gift
(d) Usable benefit

Question. Beauty Women is a leading cosmetic company which sell variety of products such as kajal, lipsticks, eyeliner etc. Identify the ingredients of marketing mix.
(a) Price
(b) Place
(c) Product
(d) Promotion

Question. The process of creating and producing package for a product is known as:
(a) Place or physical distribution
(b) Price
(c) Packaging
(d) Promotion

Question. Which of the statement is not true for selling?
(a) Focuses on the need of seller
(b) Aims at maximizing sales
(c) Involves fragmented approach to sell
(d) Selling is limited to exchange of goods and services

Question. Unibix company is a mobile company offers a discount of ` 1000 to clear off excess inventory. Identify the method of sales promotion :
(a) Discount
(b) Rebate
(c) Lucky draw
(d) Usable benefit

Question. Identify the elements of marketing mix:
(a) Product
(b) Price
(c) Promotion
(d) All of the above

Question. It is another way of offering product at reduced prices. However, unlike rebate discount is in percentage. Identify the sales promotion technique.
(a) Discount
(b) Rebate
(c) Usable benefit
(d) Lucky draws

Question. _________ is the process of classification of products into different groups on the basis of some of its important characteristics.
(a) Grading
(b) Packaging
(c) Standardization
(d) Branding

Question. A holiday package or a free service (like talk time) is offered on the purchase of a product. Identify the sales promotion technique.
(a) Discount
(b) Rebate
(c) Usable benefit
(d) Lucky draws

Question. Hemlata started an electrical appliances shop. To increase her customers, she hired 10 sales person who will sell the products door to door. Identify the promotional tool used here.
(a) Advertising
(b) Sale promotion
(c) Public relations
(d) Personal selling

Question. It manages relations with the press to present true and correct information about the company. Thus, public relations help to create a positive image about the company in the eyes of various interest holders like consumers, government, suppliers etc. Identify the role of public relations.
(a) Press Relation
(b) Product Publicity
(c) Corporate Communication
(d) Lobbying

Question. _____ is the deliberate action of an organisation for promoting goodwill between itself and the society.
(a) Marketing mix
(b) Advertising
(c) Public relations
(d) Selling

Question. “BUY THREE GET ONE FREE”. Identify the sales promotion technique.
(a) Quantity gift
(b) Discount
(c) Sampling
(d) Rebate

Question. _________is the marketing function which is concerned with informing the customers about the firm’s products.
(a) Transportation
(b) Selling
(c) Advertising
(d) Public Relations

Question. Advertisements of a protein supplement must inform the potential buyer that the product if taken beyond a given dose can be harmful to the diabetics. Which dimension of business environment is highlighted here?
(a) Technological environment
(b) Socio-cultural environment
(c) Legal environment
(d) All of these

Question. Shalini decided to start a business of selling homemade chocolates from her house. She did various online surveys to find out about the preferences of prospective customers. Based on this, she prepared a detailed analysis of the business. She then made important decisions including deciding about the features, quality,packaging, labelling and branding of the chocolates. The element of marketing mix discussed here is___________.
(a) Promotion
(b) Price
(c) Product
(d) Place

Question. ______ is a place where deal is accomplished between buyers & sellers through a medium of phone, letter or through medium of internet.
(a) Market
(b) Marketing
(c) Selling
(d) Planning

Question. A paid form of non-personal communication undertaken by the marketers _______________ .
(a) Advertising
(b) Sales promotion
(c) Personal selling
(d) None of these

Question. To attract customers, many companies provide short term incentives to encourage them to make immediate purchase of the product or service. One of the commonly used scheme is “SCRATCH A CARD AND WIN THE CAR”. Identify the sales promotion technique.
(a) Quantity gift
(b) Container premium
(c) Instant draw
(d) Rebate

Question. How customer support services helps in bringing repeat sales from the customers?
(a) By developing brand loyalty
(b) By providing after sales services
(c) By handling customers complaints
(d) All of these

Question. _________ concept is based on those companies who believe in this philosophy that quality of goods or services of good standard can easily attract customers
(a) Marketing concept
(b) Production concept
(c) Product concept
(d) Selling concept

Question. To meet the objectives of the firm, the Asian Paints contributed large amount of funds to enable farmers to use local resources effectively. Identify the objectives of management.
(a) Organisational objectives
(b) Social objectives
(c) Personal objectives
(d) None of these

Question. Packaging is important not only for protection of the product but also serves as ________.
(a) Quality product
(b) Complex graphics
(c) Promotional tool
(d) Promotion budget

Question. ______ ensures that products reach the ultimate customers from the manufacturers.
(a) Selling
(b) Marketing
(c) Physical distribution
(d) Sales promotion

Question. Reema purchased a chocolate from a grocery store. The information provided was not legible. After consuming chocolate, she fell sick. Identify which aspect neglected by the marketer here.
(a) Packaging
(b) Labelling
(c) Grading
(d) None of these

Question. Telenor Ltd. is a mobile company offers a discount of ` 1500 to clear off excess inventory. Identify the method of sales promotion.
(a) Discount
(b) Rebate
(c) Lucky draw
(d) Usable benefit

Question. ______involves designing and producing container or wrapper of the product.
(a) Marketing
(b) Selling
(c) Advertising
(d) Packaging

Question. What do you call an individual or seller who exchanges any type of goods and services for payment?
(a) Auctioner
(b) Marketer
(c) Buyer
(d) Donor

Question. Actual distribution of products takes place through channels of distribution or directly. Deciding how many channels would be preferred or how the goods will be transported form one place to another are the main concerns. Identify the function of marketing.
(a) Promotion
(b) Physical distribution
(c) Transportation
(d) Storage or Warehousing

Question. Customers will prefer creative and innovative products that are new or improved versions of existing products along with quality and performance. Which philosophy of management is this?
(a) Product concept
(b) Marketing concept
(c) Societal concept
(d) None of these

Question. Purchase of goods worth ` 30,000, leads to obtaining a free airline ticket for Meera to meet her favourite celebrity. Which sales promotional tool is used here?
(a) Distribution of gifts
(b) Free samples
(c) Competition on contest
(d) None of these

Question. What is the advantage of registering trademark?
(a) It is legally registered word, phrase, symbol and/or a design that identifies and distinguishes products of one company from those of other competing companies.
(b) It protects the product during handling and from extreme temperatures.
(c) Both (a) and (b)
(d) It sorts out large heterogeneous products produced by products.

Question. As a publisher, Mary has published a new book on marketing management. Identify which of the factors will she consider to determine the price of this book?
(a) Advertising
(b) Demand for the book
(c) Price of other competitive books
(d) Options (b) and (c)

Question. Asmita purchased a bottle of tomato sauce from the local grocery shop. The information provided on the bottle was not clear. She fell sick on consuming it. Identify the important aspect neglected by the marketer in the above case.
(a) Labelling
(b) Packaging
(c) Branding
(d) None of these

Question. Dev went to a mall to buy a TV. There he got to know an offer on TV which says worth ` 50000 and get a holiday package worth ` 10000 free. Identify the method of sales promotion:
(a) Discount
(b) Rebate
(c) Product combination
(d) Usable benefit

Question. Renu went to purchase a car. There she got to know that due to Diwali the company is selling the car at a discount of ` 30,000 for a limited period. Identify the technique of sales promotion used by the company in the above situation.
(a) Rebate 
(b) Discount
(c) Usable benefit
(d) Product combination

Question. _________ creates time utility by providing for the storage during the time gap between the production and distribution of goods. Identify the function of marketing.
(a) Promotion
(b) Physical distribution
(c) Transportation
(d) Storage or Warehousing

Question. Customers will prefer creative and innovative products that are new or improved versions of existing products along with quality and performance. Which philosophy of management is this?
(a) Product concept
(b) Marketing concept
(c) Societal concept
(d) None of these

Question. Mail order selling is a _____ channel of distribution.
(a) Direct
(b) Indirect
(c) Direct and Indirect
(d) Sole

We hope the above multiple choice questions for Class 12 Business Studies for Chapter 11 Marketing Management provided above with answers based on the latest syllabus and examination guidelines issued by CBSE, NCERT and KVS are really useful for you. Marketing Management is an important chapter in Class 12 as it provides very strong understanding about this topic. Students should go through the answers provided for the MCQs after they have themselves solved the questions. All MCQs have been provided with four options for the students to solve. These questions are really useful for benefit of class 12 students. Please go through these and let us know if you have any feedback in the comments section.