ADVERTISEMENT

The word “ADVERTISEMENT” is defined as a public notice or announcement, especially one advertising goods or services in newspapers. It is a very powerful tool for promoting sales or services or raising public awareness through quick dissemination of information. This section deals with only newspaper advertisements which fall into two broad categories:

Classified Advertisements

• Occupy less space
• More economical 
• Simple, concise compact

Non classified Advertisement

• Commercial purpose
• Visually attractive appealing
• Catchy slogans
• Varying font size’s shape

Type of Classified Advertisements

Situation Vacant/Wanted

Points to remember:

• Use Heading- Situation Vacant/Wanted
• Begin with Wanted or Required
• Mention name of the employee with address
• Mention the number of posts lying vacant
• Mention required age limit and minimum qualification (educational and professional)
• Pay scale and perks of the post concerned
• Mode of applying and whom to apply
• Deadline/last date for submission of application
• Contact address and phone number of contact person/authority

Question. On behalf of the principal of your school draft a classified advertisement inviting application for some posts of teachers lying vacant and to be filled soon.

SITUATION VACANT

DAV Public School, Shastri Park. Delhi-31 requires 2 PGTs in English against permanent post. Only experienced and highly qualified candidates with linguistic fluency need to apply. Salary commensurate to experience and professional achievements. Attend Walk-in interview with resume, attested testimonials and passport size photographs on Monday 16th May20XX at 9:00 AM in Principal’s office. No TA/DA admissible

Question. You are in need of a job. Draft a classified advertisement offering your services.

SITUATION WANTED

An electronics and communication engineer, 25, healthy, male looking for a suitable job in or around Delhi in an electronics or communications company offering good working environment and growth opportunity.
The candidate has good communication skills, is open to correction and continued professional development. He is available for interview with a notice of 72 hours.
Contact:- +91-999999XXXX or write to ritucaplot@gmail.com

SALE AND PURCHASE

Points to remember:

• Begin with For Sale/ purchase or Available/Wanted
• Type of house (Flat, Independent floor/ house/ office etc.)
• Size of floor, No. of rooms etc
• Surrounding centrally located, park facing, nearto market, school, hospital, bank etc.
• Use adjectives like airy, well ventilated, fully furnished , brand new, newly constructed, well furnished
• Company or Bank lease preferred
• Expected price- Rs. XXXXXXXXXfixed/ negotiable
• Contact address and phone no.

Question. Your aunt, emigrating to Canada wants to put up a classified advertisement to dispose off her flat before she leaves. Draft a suitable advertisement putting her flat on sale.

FLAT ON SALE

Ready to move in luxury flat with 3 bedroom, drawing / dinning and servant room, laminated wooden flooring, wardrobes in all rooms, modular kitchen available for sale at affordable price in Greater Noida. Ground floor, adjoining to reputed schools and hotels, personal car parking. Ideal for both investment and living. Owner migrating abroad.
Contact: Sanjna- 99999XXXXX

Question. You want to purchase a floor. Draft an advertisement for a newspaper detailing your requirement, affordability and other preferences.

FLOOR REQUIRED

Floor required: North Delhi, with three bedrooms, drawing room and a study room. Ground / first floor preferred. Price around 30-35 lakhs. Free hold and clear from all legal angles.Owner may contact: Rohit/ Rohini – (99999XXXXX) at 12, Shankar Road, New Delhi.

LOST AND FOUND

Points to remember:

• Begin with Lost / Found
• Brief physical description – Name of the object/ article, brand, colour, size, condition etc.
• When/Where lost/found
• Reward / incentive, if any
• For lost all details whereas for found keep strategic details undislosed for authenticity verification of the claimant
• Contact address and Phone no.

Question. You lost some important documents the other day. You want to apply for duplicate documents for which you need to publish a public notice in a newspaper. Draft an advertisement giving details about the lost document

LOST!

Lost my property documents of flat no 12, Sun Tower, Rohini on 21StApril 20XX somewhere between Tees Hazari Court and Azadpur Mandi. The documents include allotment letter, payment schedule and sale agreement. If found, please contact 2356140000(M). Token reward for the informer finder.

Question. While travelling in a bus you found some certificates, a wallet and some jewellery in a bag. You found no contact details of the owner in the bag. Draft an advertisement to be published in a local newspaper.

FOUND!

Found a bag with some certificates, a wallet and some jewellery items. Whosoever has lost it may claim the same by providing authentic proof of ownership. In case of no claim within a week, the bag will be submitted to Mayapuri police station. Contact: Sanchay at 9999XXXXXX.

MISSING PERSON/ PET ANIMAL

Points to remember: Begin with Missing

• Physical Description
• For Person- Name, age, sex, height, complexion, built, clothes and other striking identification feature(s)
• For Animal- Name, breed, colour of fur, of skin, other distinct feature/mark
• Since when and from where missing
• Reward/ message if any
• Contact address and phone no.

Question. Your brother has been missing from his home for the last two days. Draft an advertisement for a newspaper providing necessary details and offer of a reward to informer.

PERSON MISSING

Deepak Kumar, 14 years, 5’3″ fair complexion, average built, wearing black stripped shirt and blue jeans, injury scar over left eye brow. Missing since 1st April 20XX from Nand Nagri Delhi. Informer will be duly rewarded. Contact: SHO Nand Nagri Police station or call at 9999XXXXXX.

CHANGE OF NAME

Points to remember:

• Begin with I, XYZ son/daughter of
• Present name
• Father’s / Husband’s name, address.
• Name now acquired / adopted
• Reason for the change if any
• Calling attention of the public, relatives and friends for future use

Question. You are Renu Sharma but after marriage you wish to add your middle name. Draft a suitable advertisement, declaring/ notifying the change of your name.

CHANGE OF NAME

I, Renu Sharma daughter of Ram Sharma resident of 31, Judge Colony, Delhi-01 hereby declare that I have changed my name to Renu Shankar Sharma after my marriage to Sachin Shankar son of Mr. Om Shankar of Delhi. All concerned are requested to note for all future purposes and address me by my new name.

MATRIMONIAL

Points to Remember

• Beauty and looks of the girl/ boy
• Complexion/Age/height
• Upbringing and manners
• Education
• Working/Non working/Income
• Caste/ Religion/ Community
• Family background
• Desired details of the prospective match
• Contact address and Phone no.

Question. Your sister Suji is of marriageable age. You belong to Roman Catholic Religion. On behalf of your parents draft a suitable advertisement inviting a suitable match for her.

BRIDEGROOM WANTED

The family of Suji,23/5’8″, Roman Catholic, slim, cultured, smart, radiologist working in a super specialty hospital in New Delhi seeks compatible match, preferably 26/6′, faircomplexioned, doctor, IAS, IFS officer with strong Christian values. Write with full particulars to Post Box XXXX, Times of India, New Delhi-01.

TOURS AND TRAVEL

Points to remember:

• Begin with Tours & Travel
• Name of the travel company/ agency
• Tours/cruises/sight-seeing offered
• Duration and dates of tours
• Package for individuals/ couples/ group including discounts
• Accommodation, Food and mode of transport
• Visa Requirements and assistance in Visa assistance ,if required
• Booking period
• Contact address including email, phone no. and website.

Question. Your uncle has just established a tour and travel company and needs a classified advertisement to popularize it. Draft an advertisement giving all necessary details.

TOURS & TARVEL

Holidays Tours & Travel, India’s most trusted name in domestic and overseas travel. Contact for air tickets, tour packages, hotel, resort and cab booking. Book online and avail 20% discount on hotel room tarrifs anywhere in India. Try once trust forever. Special pilgrimage packages available. Visit our website www.holidays.com or call toll free number 1800-444-XXXX.

Educational Institutions/ Language Courses/ Hobby Classes

Points to remember:

• Begin with coaching/ courses/classes/tutors/tutorialavailable
• Name of the institution
• Classes, subject, courses, exams/competitions
• Qualification and experience of tutor
• Environment and facilities
• Success/result graph/track
• charges/ fees/ package
• Eligibility criteria
• Timings, registration, scholarship/discount
• Address/Contact details

Question. You want to launch a tuition center from class X to XII. Draft a classified advertisement with all relevant details.

TUITION

Available online/Skype/ home based tutor for all the subjects for classes X to XII CBSE/ICSE. One to one personalized coaching with special emphasis on concept formation, higher order thinking, application and problem solving. Regular tests and feedback. Hourly classes -three days a week. Affordable fee. For bright future, register now. Visit careerwise.com or call toll free number- 1800-256-XXXX 24X7 from anywhere in India.